Meet former attendee Steve! Since Get PR Famous®, he's now branded as the "Honest Repair Guy" and is interviewed across the country about HVAC stories. He joined us in February 2022 and came back in August to share this:
Proudly Sponsored By:
How Do YOU Get PR Famous?
It's not just about landing media attention...
It's about elevating your brand presence, messaging brilliantly across all platforms and understanding how to make high level connections.
Land Media Attention with Custom Pitches and Journalists
Write your own media pitches right there on the spot! Even email them in if you're ready.
Speak From Your Power With On Camera Media Training
Learn body language, speaking voice, presence and energy tactics to magnetize viewers during your media interviews.
Engage with Influencers to Grow YOUR audience
Connect with your ideal strategic partners and influencers to get your message in front of your ideal audience and grow your following... all without being pitchy!
Be Seen as an Industry Leader with Your Brand Presence
Develop your brand voice, feel and personality to attract high level connections, clients and partnerships.
Real-world result highlights
from our attendees
Wealth Strategist, Randy Jones went on multiple national radio tours discussing finances in 2022, was featured in an article in the New York Times as well as television appearances on NBC and FOX.
Commercial Real Estate Broker, Heather Ewing, appeared on a syndicated radio program across the country discussing vacancy rates in 2022.
Real Estate Agent, Tamara Celeste was featured in a syndicated newspaper article.
Leadership Expert, Denise Graziano, increased engagement on Linkedin 16x and was featured on FOX Business, Yahoo Finance, Forbes, and many more...
Pediatric Dentist, Jonelle Anamalechi, has had segments on her local ABC and NBC, the New York Times and more discussing childrens' teeth health.
Hear what attendees of our
"get shit done" event had to say...
C. Lee Smith, President & CEO, Sales Fuel
Eileen Kerlin Walsh, Estate Planning Attorney
Jonelle Anamelechi, Pediatric Dentist
Aaron Miller, Esq., Elder Law Attorney
Andie Monet, Business Optimization Strategist
Keira Ingram, The Real Estate Queen Pin
Crissy Maier, Author
Dr. Terence Young, OB/GYN and Co-Founder, The Soap Doctors
Heather Ewing, Founder and Commerical Real Estate Broker
Chantelle Davis, Tax Strategist
Alex Rice, Luxury Realtor®, Coldwell Banker
Denise Graziano, CEO, Graziano & Associates
Tamara Celeste, Attorney, Realtor®, Author, and The Home Buying Coach
Jennifer Mackin, CEO, Oliver Group
Randy Jones, Legacy Wealth Builder and Financial Strategist
Dana Pharant, Badass Business Performance Coach
What you'll walk away with:
All Attendees - VIP and Insider Levels
Pre-Event Brand & Messaging Development
To be seen as a thought leader, you need more than good messaging. You need a strong brand voice so people feel your brand which allows you to show a deeper differentiation and gives you the WOW factor.
Two-60 minute Zoom sessions prior to the event to:
Develop your brand voice.
Identify your WOW factor.
Uncover your unique expertise and messaging to stand out.
Create a media bio that makes you a credible source for journalists.
Master the Art of the Hook & Speaking in Soundbites
At the event, you will:
Understand what a "hook" is and why it is the KEY to landing media attention and engaging influencers and anyone else you want to persuade.
Learn the top 14 ways to create attention-grabbing hooks you can use for your social media posts, media pitches, video marketing, and all other aspects of your marketing.
Craft 'soundbites' (your talking points) for your media interviews and practice delivering them succinctly.
Understand how to weave your story and brand voice into your media interviews and online presence for consistent and unified marketing.
Connect With & Leverage Influencers
At the event, you will:
Discover how NOT to be pitchy and spammy when connecting with influencers.
Identify the types of influencers you need to partner with and where to find them.
Understand the power of leveraging micro-influencers.
Identify your key hashtags to find influencers as well as your ideal clientele.
Learn 2 easy methods to authentically build a win-win relationship with influencers and strategic partners.
Take action on implementing one of the methods you learned.
Land Media Attention
This section is co-hosted by Multi-Emmy® Award Winning Journalist Jeff Crilley.
At the event, you will:
Understand the power of "newsjacking" to land media quickly and how to do it.
Learn an easy way to create hooks that grab journalists' attention (so they don't delete your email).
Quickly find journalists who cover your topic so you pitch the RIGHT person.
Discover how to find journalist's contact information in less than 1 minute (it is seriously easier than you realize).
Understand the key elements to creating a winning media pitch.
Know how to personalize your pitches to journalists so you can make a relevant connection.
Create your media pitches and press SEND in your email (yes, you will be pitching them AT the event).
Learn how to follow up (and how this one easy tactic will land you in the news much faster!).
Understand how to re-purpose your media attention in all parts of your marketing as well as in your sales cycle.
On Camera Media Training
At the event, you will:
Understand how to speak in soundbites (because rambling is the fastest way to lose attention).
Practice EMBODYING your talking points so you can speak authentically from your power instead of memorizing them (because memorizing makes you come across as fake).
Learn a pre-interview warm up to calm your nerves, get in "the zone" and present your best self.
Understand the 4 body postures to avoid (so you do't come across poorly to viewers).
Learn the body language no-no's that make you come across as insecure and lacking credibility.
Role-play mock media interviews to practice the techniques you learn in this section.
Develop your presence in a way that draws people to you... without even saying a word.
Learn vocal dynamics and energy tactics to keep people listening to every word.
Discover what to wear and what NOT to wear during media interviews.
Learn how to set up your space, lighting, camera and sound for both virtual media interviews and videos.
After the event, you will receive:
Three monthly group Q&A calls for any additional questions or if you need feedback on your implementation.
The LIVE Experience
Breakfast on Days 1 and 2
Lunch on Days 1 and 2
Cocktail Reception on Day 2
Pink Carpet pictures on Day 2
High-impact networking with like-minded business owners
Monthly group Q&A calls leading up to the event.
One analysis of any media interview you have had in the past from a messaging and presentation standpoint (and ways you can improve so you can showcase your WOW even more).
VIPs ONLY - Includes everything above, plus: In Studio Experience
Get Interviewed in an "Oprah Style" TV Studio on Day 3 (March 17th)
THIS is the actual studio
Get your 3-5 minute interview filmed in this gorgeous studio.
Pre-event interview prep included (so you NAIL it!!!). It includes one 30-60-minute call to develop the RIGHT message and soundbites for your ideal clients.
TV interview flow development.
One 30-minute call to review the interview flow and rehearse.
Hair and make-up from a Celebrity Make-Up Artist with 20+ years of national television make-up experience (so you look your BEST!!!)
Strategy for what to do with your segment after you leave so the world knows about YOU!!!
Result: A professionally edited interview that showcases your BEST you. Imagine the WOW when someone sees your video on the home page of your website and across all your marketing.
Imagine if this were you....
Yes! This is an example what YOUR interview will look like!
Land Guaranteed Media Attention
After the event, our team will do a dedicated press campaign to real journalists hungry for great stories! We will:
Develop a newsworthy hook / pitch for your campaign.
Create the campaign and send it to over 30,000 journalists who trust our team's recommendations.
Guarantee you at least 3 media appearances - these are REAL interviews where you will be interviewed and/or quoted in print, TV, radio and/or another reputable media source.
Website & Social Media Analysis to Elevate Your Brand
Before the event, you will receive a 15-20 minute pre-recorded video analysis of your website and social media sites with feedback on:
Consistency of your brand message, feel and look. This is essential if you want to land media and be seen as a top leader in your field.
Is your website is clear on what you do, who you work with and how you do it as well as the overall messaging, positioning and differentiation.
Your website's ease of flow and calls to action.
If your social media profile titles, hashtags and descriptions are optimized to build followers and attract your ideal clients, influencers and strategic partners.
How to make your online presence media friendly.
If your social media posts are engaging and suggestions on how to make them more compelling.
Personalize Fashion Styling to Represent Your Brand
First impressions and how you are perceived matters. You want people to see you as the expert you are. A couple of months before the event, you will work with Former NYC Fashion Designers turned Style Strategists Tania Sterl (for the women) and Tavia Sharp (for the men).
60-minute group session to develop your personal image and align it with your brand voice and expression.
30-minute personalized 1:1 zoom session with either Tania or Tavia to choose your wardrobe for your TV interview.
Bonus VIP Coaching with Former Executive Producer of the Today Show
Work one-on-one with former Executive Producer of the 4th hour of the Today Show, Jo LaMarca Mathisen. She will:
Lead a group coaching session with the VIPs after the event so you are fully prepared to pitch national television and specifically morning shows.
Provide personalized feedback to each VIP related to their pitch and make tweaks, modifications, and recommendations on what will be appealing to a morning show.
VIPs will have the opportunity to ask questions and get feedback on their topics and media pitch ideas.
Build Strategic Partnerships & Sponsorships
Our special guest, Charmaine Hammond, is leading this session. She is the co-executive producer of the movie "Back Home Again," where she built collaborations, partnerships, and sponsorships needed for production, marketing, education resources, and the launch of this non-profit movie The all-star cast includes Hollywood A-Listers like, Michael J. Fox, Howie Mandel, Catherine O’Hara, Eugene Levy, and more..
At the event, you will:
Understand what sponsoring IS and is NOT.
Identify the four key elements need before creating a strategic plan to connect with potential sponsors.
Learn the 7 steps to land sponsorships.
Identify and research your ideal sponsors.
Understand the importance of social media tracking and how to do it.
Create your connection request to engage potential sponsors.
Learn the 6 main questions to ask potential sponsors on a discovery call with them to lead them to say yes to you.
Customized list of up to 5 media contacts for your local market
National media list
Contact information for all television stations in the top 50 markets
Headshots on Day 3
TV interview photos on Day 3
VIP dinner on Day 1
3 media pitch topics specifically crafted for you
35+ combined years of real world experience & client results speak for themselves…
Your hosts Cindy Ashton, Presentation Strategist and Christina Daves, PR Strategist won't just be talking at you for two days, they will create an interactive, engaging experience of what works, what doesn't and show you step-by-step how to succeed!
They walk this walk every single day in their businesses!
Who better to show YOU how to do exactly what they do.... than them?
There are tons of events teaching you how to be seen as the top expert.
How is this different?
In addition to this being a ‘get shit done’ event where you will get real results in real time…
Other events tend to only focus on ONE piece of the puzzle - such as only learning how to land press.
But... without creating your brand voice, developing high impact messaging, knowing how to present on camera, leveraging influencers to grow your following and more, you will only get mediocre results.
And you want exceptional results, right?
*PLUS: our in-person VIPs will be interviewed in an “Oprah” style studio in front of a live audience and be guaranteed at least 3 national press interviews.
This IS for you if you:
Want real media attention and the credibility that comes with it.
Are ready to own your unique voice and be seen as a powerful force on this earth.
Value working with consultants and trainers who have a proven track record of results and have achieved the success you are seeking.
Want to stand out from the noise and make an impact.
Crave authentically connecting with bigger influencers to raise your public profile.
This is NOT for you if you:
Are looking for a quick fix (such as getting fake press).
Like buying into hype (such as paying to be pictured with a celebrity).
Would rather come across as overly polished and "slick" than being your authentic self.
Want canned scripts, tools and systems that aren’t customized for you.
Don’t have a niche in your expertise and you believe you can sell to everyone.
Are ego driven, not purpose driven.
Cindy Ashton Presentation Strategist
I immigrated to the US right after the 2008 economic crash. Although I had an established career singing opera, doing comedy shows and being a 2X nationally published Educational Consultant, suddenly I found myself in a new country, with no connections and during the worst possible time. I had just spent $100,000 in the immigration process and had nothing left to invest.
As a performing artist, it is all about connection and delivering the right message for the right audience. I got out there and 'figured out' how to market myself on social media and land media to gain visibility. Within a year, I was performing with Emmy® winners, sharing stages as a speaker with some of the biggest names on the planet, landing massive press and even got an award from the U.S. President.
The power of how you present yourself is everything. I love working with our clients on how to bring out their best self in their presentation style, communicate their message to the world and be an A-Lister in their Industry!
When I am not on stage, screen or with our clients, I love to travel the world, play with my sister's dogs and have crazy adventures (I once got knocked over by an ass while hiking up a cliff in Greece!).
Christina Daves PR Strategist
In 2010, I invented a product, fashion accessories for medical boots. Everyone loved the concept but what I didn’t consider was that I had created an entirely new space in the marketplace. No one knew they “needed” to decorate their boots. We had mortgaged our house to pay for manufacturing so when the product arrived, I had no money left for advertising or hiring a PR firm.
I started doing a ton of research and became a DIY-PR expert. In my first year in business I appeared in over 50 media outlets including The Steve Harvey Show, Dr. Oz, and my local FOX and NBC stations. Once I started getting media exposure and seeing what that did for my business, I knew I had to keep going. To date, I’ve appeared in over 1,000 media outlets and even have a monthly segment on Good Morning Washington.
I know what PR can do for a business. I've seen it first hand and I've seen it with my clients. They use the credibility and authority that comes with it, as well as the visibility and they grow their business tremendously.
There is nothing I love more than turning on my television or flipping through a magazine and seeing a client there - WOW!!! I'm like a proud momma bear.
When I'm not on stage, screen or with our clients, I love going to the beach with my family, taking long walks or bike rides with my husband Steve, watching hockey (Go Caps!) or college football (Go Hokies!) and enjoying a nice glass of Chardonnay.
Overview of the In Person Portion of Your Experience
Master the Art of the Hook & Speaking in Soundbites, Connect with Influencers & Strategic Partners
Pitch the Media, On Camera Media Training (Speaking Voice, Body Language, Presence)
VIP A-Lister Get Your “Oprah” Style Interview & Land 3 or More Media Interviews
Thursday 8:30 am - Optional Studio Tour 9:00 am CT - 5:00 pm CT 5:00 pm - 6:00 pm - Cocktail Mixer/Pink Carpet Pictures
VIP Day - Friday (In-person guests) Assigned Times - In-studio Recording
Work with these A-Listers when you attend Get PR Famous
Jo LaMarca Mathisen, Today Show
Emyy® Award Winning, Former Executive Producer of the 4th Hour of Today.
Jo will be working with VIPs to formulate a national newsworthy pitch.
Jeff Crilley, Founder, Real News PR
A-Lister multiple Emmy® and Edward R.Murrow Award winning journalist.
Jeff will be in-person helping everyone write pitches that will appeal to the media!
Co-Executive Producer of the new movie, Back Home Again featuring Hollywood A-Listers like Michael J Fox, Catherine O'Hara, Howie Mandell and so many more.
A-Lister Celebrity Make-up artist, Tracey Garcia will be prepping all of our VIPs for their on screen interview.
Celebrity Stylists, Tania Sterl or Tavia Sharp will be working one-on-one with our VIPs styling them for their on-air session.
"Before I attended Captivate and Cash In [now Get PR Famous], I had a 'what I do' statement that worked well for explaining what I do to potential clients, but it was too long and clunky for pitching the media. During the event, which I attended virtually, I was brought up on screen and after Christina heard what I did, she gave me the perfect summary statement that was catchy, pithy and I've not only been able to use it when pitching the press, but also in my marketing, as well.
Cindy and Christina play well off each other, their skills and expertise add value to each other. What they created with this event was impressive. The mix of learning and doing so that you leave not only with a ream of notes, but an action plan and assets you can use, as well, is way more valuable than what you get at most events.
In addition, as a virtual attendee, I didn't feel left out. Cindy and Christina made sure that our questions were addressed. They included us in the hot seats, as well as the tour of the the studios. I would highly recommend attending their "Get PR Famous" event. I've got it on my calendar for next year!
- Carma Spence, Legacy Creation Mentor
"I learned so much during this event about impactful ways I can market my business and what I can do in order to get more media exposure. From learning how to find and build relationships with influencers, to finding and pitching journalists, how to find trending news on Google and so much more. The templates and examples we were given along with several tips and tools are priceless. I look forward to continuing to implement what I learned so I can more easily land media attention and reach a bigger audience with my message!"
- Marisa Ferrera, Empowerment Coach & Mentor
Less than 8 hours after pitching the media at the event, she got a response from a journalist and landed in the media And after implementing our strategy to leverage influencers on social media, a LinkedIn post got 16× more engagement and views than her average posts.