Are you the world's best kept secret?

You know you’re good at what you do.

You’ve built an established reputation and business…

But no one really knows about you.

You aren’t the sought-after expert.

People don’t automatically look for you online or go to your website because they’ve never heard of you.

Is this frustrating you?

There are people who want to be 'famous' for their ego.

But for many, they want to be "known" because they are driven by a deeper mission.

They want to impact more lives and create lasting change with their brilliance.

If this is you, join us for...

A Live "Get Shit Done" Experience
For Established Business Professionals

March 15-16, 2023, Dallas, TX

(Connected to the Hilton Dallas Lincoln Center)

NO coming home with a "to-do" list.


Take me to the details

Going from Established to Known requires an integrative approach.

This “Get Shit Done” experience will have you...

  • Pitching the media
  • Building your brand voice
  • Leveraging influencers to grow your following
  • Filming attention-grabbing social media videos
  • Learning how to Speak from Your Power to close more deals
  • and more - ALL WHILE YOU'RE THERE! 





Now you may be thinking:

"Yes, I want to get known but how is this different than everything else out there? "

In addition to this being a ‘get shit done’ event where you will get real results in real time…

Other events tend to only focus on ONE piece of the puzzle - such as only learning how to land press.

But... without creating your brand voice, developing high impact messaging, knowing how to present on camera and stage, leveraging influencers to grow your following and more, you will only get mediocre results.

And you want exceptional results, right?

What does it really take to go from being Established to Known™?

Here are the key areas that need to work together strategically:

A Brand Experience that Builds a Tribe

Going beyond your brand assets (logo, colors, fonts), it’s the personality of the brand and inspiring people to buy into something bigger. Imagine if you were able to quickly build a tribe of engaged followers.

To Speak from Your Power™

More than just having great content and being confident in your presentation style. Imagine if you could take people on an emotional journey in ALL parts of your business and speak your message from a deep place of truth that inspires people to buy from you and spread the word.

Recognizable & Reputable Media Attention

It gives you 3rd party credibility. Imagine how people would perceive you if you were to be interviewed or quoted in the New York Times, O Magazine, on ABC or another major media outlet.

Strategic Partnerships, Sponsorships & Influencer Marketing

You probably already have affiliate partners but imagine if bigger influencers promote you? A major brand sponsors you? You create partnerships that double or triple your income and visibility?

How do we know this?

40+ combined years of real world experience & client results speak for themselves…

Your hosts Cindy Ashton, Presentation Strategist and Christina Daves, PR Strategist won't just be talking at you for two days, they will create an interactive, engaging experience of what works, what doesn't and show you step-by-step how to succeed!

We walk this walk every single day in our businesses!

Who better to show YOU how to do exactly what we do.... than us?

Our Track Record

With over 40 years of combined experience, Christina and Cindy have:


People served


Speaking Engagements


Media Interviews


Views on Media

At the event, you will:

Pitch the Media

NOTE: Pitching the media means you will be crafting your pitches and emailing them off to journalists specific to your niche, AT the event!

  • Understand the power of "newsjacking" to land media quickly and how to do it.
  • Learn an easy way to create hooks that grab journalists' attention (so they don't delete your email).
  • Quickly find journalists who cover your topic so you pitch the RIGHT person.
  • Create your media pitches and press SEND in your email (yes, you will be pitching them AT the event).

Build Your Brand Voice

  • Develop your brand voice.
  • Identify your WOW factor.
  • Uncover your deeper differentiation and messaging to stand out.
  • Create a media bio that makes you a credible source for journalists.

Leverage Influencers to Grow Your Following

  • Discover how NOT to be pitchy and spammy when connecting with influencers.
  • Learn how to create win-wins when building those relationships.
  • Understand the power of leveraging micro-influencers.
  • Take action on a powerful LinkedIn strategy to grow your engagement with your ideal clients.

Film attention-grabbing social media videos

NOTE: All the following training can be transferred to social media including Facebook and Instagram stories, reels, YouTube shorts, and TikTok content.

  • Learn the art of writing captions that grab attention.
  • Create interactive stories.
  • Use trending audios to film reels
  • Add in calls to action that dramatically boost engagement.

Speak from Your Power™ to Close More Deals

  • Learn body language, voice and energy tactics to read as credible and trustworthy.
  • Develop your presence to draw people to you & keep them listening to every word.
  • Practice how to powerfully deliver a presentation from a place of authenticity without being over the top or overly polished.
  • Observe sales conversation role-plays to learn how to sell higher ticket items without selling.

Optional Day 3 Add-On:

Get Interviewed in our Oprah-Inspired Television Studio

Friday, March 17, 2023, Dallas, TX

Limited Spots Available

  • 30 minutes in-studio
  • Includes professional hair and make-up
  • Get interviewed by Cindy or Christina in a 3-5 minute segment, OR
  • 10 - one-minute Q&A/FAQ's speaking to camera, OR
  • Have something else in mind, just let us know
  • Receive hi-res, edited video clip(s) to be used on your website, social media, or marketing

Watch Sample Interview

Watch Sample Q&A

Watch Sample FAQ

Hear what attendees from our other "get shit done" events
had to say...

Odel Bizzell

Shirley Wantland

CoCo Shelburne and Ramiro Cerda

While landing media is only one part of this event, here are some past attendee results:

Wealth Strategist, Randy Jones went on multiple national radio tours discussing finances in 2022, was featured in an article in the New York Times as well as television appearances on NBC and FOX.

Commercial Real Estate Broker, Heather Ewing, appeared on a syndicated radio program across the country discussing vacancy rates in 2022.

Real Estate Agent, Tamara Celeste was featured in a syndicated newspaper article.

Leadership Expert, Denise Graziano, increased engagement on Linkedin 16x and was featured on FOX Business, Yahoo Finance, Forbes, and many more...

Pediatric Dentist, Jonelle Anamalechi, has had segments on her local ABC and NBC, the New York Times and more discussing childrens' teeth health.

How Steve Stewart landed nationwide media...

More Results from Past Clients

"My ability to command the stage and convert sales has gone up at least 200%. I have a flow that gets my message across with clarity.

- Dana Pharant, Trusted Advisor and Business Performance Coach

"I was published in the Washington Post within a month of pitching my story idea. This resulted in acquiring 5 million dollar plus listings in 6 weeks"

- Dustin Fox, Realtor, Pearson Smith Realty

"With you, within 3 months, I can already attribute $600,000 in sales in the next year from what we are doing now."

- Doug Brown, Former President of Sales for Tony Robbins & CEO of Business Success Factors

"I got my first “call back” They invited me to be on the show a second time! WOW! Christina, this stuff works like you said! WOW! Very exciting!"

- Adam Cali, Principal Consultant, Arc Human Capital

"The framework and content are structured so that you actually built a better platform, created a sound marketing strategy, and gained insights to speaking that only an accomplished ground breaking presence like Cindy can provide."

- Paul Rosenberg, Tertia Oculus Business Synergies

"I had five calls from potential clients from the time I left the television studio (after the live segment aired) until I got back in the office"

- Antrina Curry, RN, Founder, Caring Hearts with Healing Hands Home Care

"After only 5 sessions with Cindy Ashton, my close rate doubled. The missing piece was how to present myself in a way that forms a deeper connection with my prospects so they feel compelled to buy."

- Paul Fernandez, CEO & Designer at Kitchen Koncierge

The Established to Known™ LIVE Experience


Build Your Brand Voice, Leverage Influencers & Speak from Your Power Training


Pitch the Media & Film Attention-Grabbing Social Media Videos


Optional Upgrade:

Go in studio to film your “Oprah” Style interviews


Doors Open at 8:30 am CT Daily

Wednesday, March 15th
9:00 am CT - 5:00 pm CT

Lunch with Christina & Cindy
12:30 pm CT - 1:30 pm CT

Thursday, March 16th
8:30 am - Optional Studio Tour
9:00 am CT - 5:00 pm CT

Lunch with Emmy-Winning Reporter Jeff Crilley
12:30 pm CT - 1:30 pm CT

Friday, March 17th - OPTIONAL UPGRADE
In-studio Recording

When you register to attend, you will receive:

Insider Level


  • Live, 2 day hands-on, "get shit done" experience ($5000) in Dallas, TX, March 15th and 16th.
  • Pitching the media
  • Building your brand voice
  • Leveraging influencers to grow your following
  • Filming attention-grabbing social media videos
  • Learning how to Speak from Your Power to close more deals
  • TV/Radio Studio Tour

    Value - $5000+



VIP Level


  • Everything in Insider level

  • 1 month in Pitch Club Cafe: weekly virtual sessions to pitch for media & speaking gigs ($833)
  • VIP Lunch with Christina & Cindy on Day 1 ($500)
  • VIP lunch with multiple Emmy-Award winning journalist, Jeff Crilley on day 2. ($500)
  • Review and provide feedback on one of your social media videos.($1000)
  • PR 101 Fast Track digital course ($997)
  • Lucrative Bookings digital course to help you book speaking gigs ($997)

    Value - $9822+


In Studio Filming
(optional upgrade)


  • 30 minutes of in-studio interviews on March 17th ($1500)
  • On-site professional hair and make-up ($500)
  • Fully edited and produced hi-res video file(s) to use in future marketing/website ($2000)
  • Professional "behind the scenes" photography of your time in studio ($250)
  • Mini Head Shot Session ($250)

    Value - $4500+


(You can add this option on when you check out for either Insider or VIP)

"Before I attended Captivate and Cash In [now Established to Known™], I had a 'what I do' statement that worked well for explaining what I do to potential clients,  but it was too long and clunky for pitching the media. During the event, which I attended virtually, I was brought up on screen and after Christina heard what I did, she gave me the perfect summary statement that was catchy, pithy and I've not only been able to use it when pitching the press, but also in my marketing, as well.

Cindy and Christina play well off each other, their skills and expertise add value to each other. What they created with this event was impressive. The mix of learning and doing so that you leave not only with a ream of notes, but an action plan and assets you can use, as well, is way more valuable than what you get at most events.

- Carma Spence, Legacy Creation Mentor

"I learned so much during this event about impactful ways I can market my business and what I can do in order to get more media exposure. From learning how to find and build relationships with influencers, to finding and pitching journalists, how to find trending news on Google and so much more. The templates and examples we were given along with several tips and tools are priceless. I look forward to continuing to implement what I learned so I can more easily land media attention and reach a bigger audience with my message!"

- Marisa Ferrera, Empowerment Coach & Mentor

Less than 8 hours after pitching the media at the event, she got a response from a journalist and landed in the media
And after implementing our strategy to leverage influencers on social media, a LinkedIn post got 16× more engagement and views than her average posts.

- Denise Graziano, CEO, Graziano & Associates